Alan Swain, Gio- Goi

Alan Swain, Finance Director at Gio-Goi, takes our 30-Second Interview

Q: Where do you see the greatest potential for growth in your business?
A: Through a combination of opening a number of stores which we have just recently started, international growth and expanding on our womens wear business.

Q: What’s the secret to doing business successfully on line?
A: For us, it’s all about getting the right balance of brand, usability, product and service for the end user. We also have to ensure we keep an open mind and push for new design and function, continually evolving the site to exceed expectations rather than sticking to familiar ground. Our customers come back to gio-goi.com a couple of times each month and we aim to serve up an improved experience each time.

Q: What is your biggest-seller on line?
A: Our famous logo tees continue to be the bestsellers season in and season out. However, new Gio-focus categories such as Denim are coming up through the ranks alongside seasonal essentials. Shorts have done really well for us so far in SS11.

Q: What’s the first thing you say to any potential IT suppliers?
A: Show me examples of your success.

Published June 2011