House of Fraser reaches Aberdeen through click and collect

House of Fraser reaches Aberdeen through click and collect

House of Fraser has found a new way to reach customers who have no access to its stores – create a hybrid store, using the click and collect model.

Customers will be able to order on line and then pick up from a new 1,500 sq ft store in Aberdeen, Scotland, thus saving themselves the delivery cost.

House of Fraser was thought to pick Aberdeen because its web sales are strong there, a logic it will apply to opening other click and collect stores in locations that may include train stations.