Aurora Fashions has set up a multi-brand point of sale systems for shops in Germany and Sweden.
Aurora Fashions has introduced a multi-brand point of sale system for seven Swedish stores and one German store to allows the group to accept payments for several brands in a single store.
The system allows the group to sell three brands in one store and is also hoped to help with the company's multi-channel offer as it permits the business to keep customer data in one location. The group currently fulfils ecommerce orders to its overseas markets but will launch local websites this year. It introduced reserve online-and-collect in store services in the UK this year.
The group, which operates brands including Karen Millen, Warehouse and Oasis, is currently mulling whether to roll out the multi-brand platform in the UK.