Greggs launches wi-fi in store

Greggs the baker is to install wireless broadband access across its 1,571 stores across the UK. The roll-out, which starts this month with 100 shops per week and will be completed by the end of summer, means that Greggs will have more WiFi-enabled outlets on Britain’s High Streets that any other brand.

Greggs expects customers primarily to use the WiFi service on their smartphones to pass the time when sitting in the café areas in larger Greggs outlets. Greggs is also considering future applications of the technology, which could include specially targeted offers, served through the WiFi landing page when customers log on.

Graeme Nash, head of customer and marketing at Greggs, says: “We are constantly looking at ways of giving our customers a fantastic experience when shopping at Greggs. We have a number of outlets now with seating and our cafes and new coffee shops, Greggs Moment, are all ideal locations where our customers can benefit from free WiFi.”

The baker recently launched an app for iPhone and Android to provide a store locator map as well as a menu and product information. It is believed that Greggs hopes customers will use it on their smartphones to pass the time when sitting in the café areas in larger Greggs outlets.