Karen Millen aims for omni-channel

Former retail Director of Coast and CEO of Long Tall Sally, Sian Hession joins Karen Millen

Women’s clothing brand Karen Millen has appointed former retail director of Coast and CEO of Long Tall Sally, Sian Hession as global retail operations director as part of its strategy to implement an omni-channel customer experience.

The campaign seeks to unite the brand experience across its website, visual merchandising and 40 showcase stores around the world including its Regent Street flagship.

The move reflects a growing trend for brands looking to create a seamless customer experience across all channels including mobile and tablet devices so that consumers can interact via whatever medium and touchpoint they choose.