Tesco launches 3D virtual fitting room

Tesco is the latest major retailer to release changing room technology in a bid to improve clothing sales by enticing new customers. The technology allows users to create 3D digital models of themselves from a photograph and then virtually try-on clothes. It is hoped that this will reduce changing room queues, increase ecommerce sales and lead to a decline in returns.

Tesco follows in the footsteps of other fashion retailers who have installed different types of changing room technology such as Republic, Laura Ashley. Tesco is the first retailer to install this particular type of fitting-room technology, developed by digital agency Metail.

Customers can either enter their measurements manually or upload photographs and the online changing room will then suggest sizes based on the details. Users are also offered the chance to change their hairstyle and then upload the pictures via Facebook and can try on 50 different garments with 10 extra being added each week.

The service has been rolled out as a free trial for six to eight weeks and Tesco hope that it will encourage more shoppers to buy their goods online.