Ray-Ban creates innovative in-store experience for London flagship store

Legendary sunglass brand Ray-Ban has created a unique audio in-store customer experience, in conjunction with music specialists PlayNetwork, at its Covent Garden flagship store.

Ray-Ban has a distinguished and long standing affiliation with music which is reflected by its current ‘Never Hide’ campaign as well as Ray-Ban Room sessions which feature up and coming artists and ‘Backstage’, recorded at the biggest summer festivals.

The ‘heritage’ music profiles are designed to reflect Ray-Ban customers’ formative years so that the latest niche synthwave and electro-pop tracks are interspersed with songs by classic indie artists such as Joy Division and Oasis.

The in-store music is very immediate and hits the customer as they enter the shop. The atmosphere is more chilled in the morning and ramps up over the course of the day while at the weekend a club feel is the preferred vibe. Updates to the profile are made monthly, not only for the latest tracks but also additions to the ‘heritage’ tracklisting.